Triumph relaunch

I was hired by the agency ‘Our Friends in London’ to help apply the new brand they had created for Triumph to a new e-commerce and corporate company website. Working closely with their creative Director and team, the new visual design for the e-commerce store was produced through a number of phases during 2022.

Clickable prototypes were created to test micro interactions, such as the item cards shown here. It was important to allow the users to both see the item in isolation and on models. The user is also able to view the item in a selection of different colours.

Use of large type, cropped images and short lines lengths provide a strong editorial feel while also promoting key collections, features and functionality within the e-commerce site.