The Grosvenor Identity

Grosvenor is one of the world's largest privately-owned property businesses. They develop, manage and invest in property in more than 60 cities around the world. Their purpose is to deliver lasting commercial and social benefits.

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The brief

The visual representation of the Grosvenor brand had not kept pace with the evolution of their messaging. They needed an identity refresh to eliminate signs of becoming dated, to better reflect the positive impact they create, to become fit for digital communications, and boost internal belief in a design system teams can adopt and utilise.

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Early exploration