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The Spinnup Identity

Spinnup is a music distribution platform for independent artists. Enabling artists to release tracks on all the major music streaming services, track their streams, track fans and collect 100% of royalties.

The Brief

The Spinnup brand had become tired and out of touch with the world in which it operated, created when the company launched. Spinnup’s messaging had become confusing with a lack of clarity on Spinnup’s service and offer.

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Our Solution

This new identity adds vibrant colour and energy and gives room for simpler, clearer communication and content to shine: an identity that’s as creative and as diverse as its artists, with a more conversational, human character. It goes beyond the transactional and functional nature of distribution to be a richer experience, and one that is ready to grow its user base and service offer for the future.

It was created to react and adapt to the sounds of Spinnup artist’s music in real-time, to represent its artists through the changes in it's own identity.

Identity Principles

RESPONSIVE

A visual identity that is alive and moving - which will remain fresh over time.

VERSITLE

Volume control built in, to be flexible across message and music genre.

OWN-ABLE

Distinctive vs our competition. Uses our platform and our creative executions as exposure opportunities for the artists we support.

SIMPLE

Creative but still allows cut-through of key messages and tactics.

USABLE

Uses an underlying structure and system to easily apply to creative executions.

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Design Ambition

Service

Always on, keeping artists updated on tracks played, fans and royalties.

The industry is continually moving with styles and innovations, confidently shifting, we flex with that.

A passion for the industry and positivity to develop and support artists.

Empowering

Design for learning - wherever possible, inform users of any industry terms / limitations / restrictions along the way.

Design for focus - when there is a task to complete we present only the relevant UI required to progress.

Clear, consistent labelling, intuitive and recognisable components, with an uncluttered visual flow.

Releasing-music

Status aware - persistent display of an artists’s status and progression.

Prompted - Gentle nudges for uncompleted tasks and next steps for taking your music further.

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Selected Projects

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DofEProject type

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