Food Matters Live is an events-based organisation championing food innovation and sustainability. This project required UX/UI design for the relaunch of the Food Matters Live online site, following a rebrand by Curious London. Working into the Digital CD of Curious I helped implement the new brand direction with a comprehensive set of templates and a component design library.
The re-design largely followed a modular card-based structure with continuous labelling and signposting to help the users navigate the broad amount of content types and categories.
Promotional layout sections helped drive particular sign-ups or partner profiles.
Templates could be adapted to act as mini-event homepages or as subject matter homepages as seen with the addition of background colour blocks to provide a distinctive section of the site and add a colour categorisation.
As the user gets deeper into the site - full-width page templates are used, becoming more tailored to their specific use. Below is an editorial content page that sits behind sign-up functionality, on the right a layout showing the running order of events over two days.
Once templates, component structures and design elements were finalised, a mini design system in Figma was created to support the build team. Below is a selection of some artboards and components from the design system.
Selected Projects
The OpenDesign
KOKODesign
Sports Data PlatformProject type
Food Matters LiveDesign
SpinnupDesign
SemaBranding
TriumphDesign
GrosvenorProject type
SkoposDesign
DofEProject type
Property MarketingProject type
The Break EmojiProject type
Encourage OmarProject type