The break emoji

We identified a gap in the emoji lexicon, there is no emoji to symbolise 'to have a break', or 'enjoying a break’ and we decided to try and change this. Emoji's are globally recognisable symbols to represent an item, word or phrase and Kitkat with it's breaking bar is perfect to represent a difficult phrase to symbolise.

Starting as a proactive idea presented to the global client who got behind it, it utilised the change.org petition platform for a central point of global support. The global KitKat twitter channel and various local market youtube channels were used for awareness, with 92K views in Argentina. Without heavy media support a buzz was created and the story was picked up by many online journalists.


Selected Projects

Endurance GroupProject type

GrosvenorProject type

DofEProject type


The Break EmojiProject type

HiltiProject type

Encourage OmarProject type

Concept DesignsProject type